by For your business, effective signage is one of the most important things you can invest in. Signs should reflect your brand on a visual level and help you attract and convert impulse buyers. Whether it’s your exterior signage, lobby signs, or the way-finding system in your building – you need your signage to communicate a clear message that fits your business and your brand.
This is where working with a professional designer can really benefit you. A good designer will take the time to get to know you and your brand on a deeper level, and be able to present you with design options that align seamlessly with your business goals and branding as a whole.
In addition to sharing your project parameters and design style with your designer, you should also communicate what you’re hoping to accomplish with this specific signage. What is the desired outcome of this specific project, and how does it fit into your overall business goals? These details will give your designer a much more complete picture of what you’re looking to accomplish, and allow them to suggest even better solutions than you might have thought possible.
The Best Signage Designs Incorporate Graphics
It’s no secret that a well-designed sign is more appealing to the eye than a simple piece of text. While some people may argue that it’s not necessary to have graphics on your business signs, the truth is that incorporating them can help you stand out from the competition and grab the attention of pedestrians and motorists passing by.
Not only do graphics make your signs more visually appealing, but they can help you communicate a message that is more easily understood. This is especially true for signage that contains text or information in a language other than your own. In these cases, it’s essential that you work with a professional signage company in Fresno to ensure your signage is readable and can be understood by the majority of your target audience.
When it comes to a sign’s ability to grab the attention of passersby, size and placement are two of the most important factors. In order to be readable, your sign must be large enough to easily be seen from a distance. In addition, the placement of your sign should be strategically planned to maximize visibility. For example, putting your business name at the top of the sign can help it to be noticed by both pedestrians and motorists alike.
Clear Communication is Essential
While it’s tempting to pump a bunch of marketing into your signage, you risk overwhelming your customers and causing cognitive overload. This can cause them to filter your busy signs out as marketing noise and not actually read your messages at all. Instead, create a hierarchy of the most important information that you’re trying to convey with your sign and put that at the top of the list, with less-important information following. This will ensure that your sign is readable and will help you convert impulse buyers into long-term customers.